Chipotle – The new ad campaign for ethically produced food. – LOVE!

Chipotle recently dropped this new campaign to highlight their practice of working with farmers who raise foods ethically and treat animals responsibly. It’s a brilliant 2:20minute video and worth your time.

It’s an issue on my mind constantly.

Where does my food come from? The idea of corn syrup makes me sick. Slaughtering sick animals makes me repulsed. Pumping animals full of antibiotics so they can eat the cheapest food that makes them have constant health problems…is an abomination to the land and the animals.

You simply have to know where food comes from, and for that matter, what your food is made of…

The American diet has cost us our health, but a little education can fix that. It’s one of the reasons I buy beef for our family from Thousand Hills Cattle Co. A place I’ve now visited, seen the animals, seen where they get processed and trust the organization.

Thanks Chipotle.

Go buy a burrito.

For further reading/cooking, check out Good Meat. I’ll have a book review in a week after I try one or two more recipes, but there is a great story and running theme of ethical and healthy eating that can be found throughout.