Dream first, Create Later.

DREAMING of trying to move on to orbital, and then, DREAMING about maybe having hotels in space one day, DREAMING about maybe one day having intercontinental flights…and if you don’t dream, you don’t achieve anything, so from our DREAMS we try to inspire engineers and technicians to make our dreams become realities.
– Richard Branson at the opening of Spaceport America.

Did you know Virgin Galactic is planning commercial flights into space next year? My kids’ generation will be the first to experience travel to space as a form of leisure travel. This is the stuff you dream about when you’re a kid looking up at the stars…and you eventually lose sight of because people expect you to grow up someday.

Richard Branson never stops dreaming. He’s a big dreaming kid in a stale grown up world…and he continues to be one of the most innovative entrepreneurial minds of our time.

Because one man dreams. Because of an attitude that says, dream first, create later.

Too often, we create things out of necessity. You know the old saying, “Necessity is the mother of invention.”

Perhaps Dreams are the mother of innovation. The way we will change the world is by dreaming of what could be, then creating the means to achieve.

As a designer, I so often rush into the creating process. No plan, no foresight, no dreams about the end product. The work I’ve done that has really made an impact has been birthed from a dream first, followed by the execution later.

Take time to dream first and create later.