Don't turn your back on your audience…

Thinking about Kem Meyer’s Social Media breakout at the Innovate Conference last week.

I started blogging and entering the social media world about 4-5 years ago. Honestly, I haven’t thought much about you the reader. Realistically, I’ve been thinking about myself. My passions, my quirkiness, my nerdiness, my self-absorbtion. Kem challenged the room to consider their primary audience in the realm of social media and to not forget about their secondary audience.

As I reflect over the last few years, here’s where I think my audience is (feel free to tell me I’m wrong):

Church Communications/Design World
This is really where my heart is, and I’m hoping to make a stronger effort at being useful to this community in the coming months. I love the people, the network, the culture of hope that this community has. I’m excited to be a part of it.
Foodie Culture
I love food. I love cooking. I love tweeting about it and I love creating in the kitchen. I’m working on a new blog devoted solely to my foodie life. Coming soon.
Prefab Housing
It’s an odd combination, but I love modern prefab. Over 50% of the people that come to my blog are coming for links about modern prefab. I’m not sure what to do about that, but I will still post about pretty prefab from time to time.
The Sanctuary
For better or worse, people @theSanctuary see me as the social media outlet for the Sanctuary. I need to work hard to improve the usefulness of our network to help people make a move toward Jesus.
Funny lovers
Usually, the first thing people say when I bump into them is how funny my tweets are. My wife, still won’t admit I’m funny. And maybe people are generally laughing at me. I started this little comedy routine as an outlet for myself. But, I won’t forget, you, the fans, that make my snide remarks worthwhile. HA!