Sep 25, 2009
Posted by jeremyscheller in Communications, Web | 3 Comments
Innovate09 Social Media 101 with Kem Meyer
Why in the world would you want to be immersed in Social Media?
Is it good for you? Is it good for your organization?
Social media is about discovering the potential of your hidden network. There are opportunities and value in discovering who you’re connected to.
Use tools like Facebook, Twitter, MySpace, Vimeo, YouTube, etc. to discover your links to
- The World
- Personal & Family
- Team & Staff
- Church & Professional
- Tools & Resources
Wherever you jump in to social media, begin to think about these things:
- Who is your primary audience? (Keep in mind your secondary audience)
- Figure out what you want to do. (A journal, an expression of personality, to connect)
Then,
- Get help
- Take it one thing at a time
- Watch for a while
- Start interacting
Trackbacks/Pingbacks
- JeremyScheller.com » Don’t turn your back on your audience… - [...] about Kem Meyer’s Social Media breakout at the Innovate Conference last [...]
I find this one really interesting. Specifically because it evoked something interesting in my mind about my own blogging.
I’ll spare you the long story but I think my primary audience has shifted from what I originally started with and the secondary audience has become primary. That being the case, I think my content (what I want to do) has been influenced slightly.
Who’s your primary audience Ariah?
My primary audience when I started my blog (2004-2005) were people I was going to college with who knew me and then after graduation it was keeping in touch with those folks and then friends I was interacting with in our church and community in Nashville.
So, it was people I knew personally and my critiques of church and Christianity were seen as balanced by the life I was living amidst those individuals.
My secondary audience has always been those who wandered across my blog online or elsewhere, who I only knew via the interwebs or some brief interaction.
Now, the audiences are pretty much reversed. My main (at least those reading) audience are folks I don’t know personally. I look at the subscribers via feedburner and google analytics and what not and I don’t know the majority of them. It’s changed what I write about in some ways.
Another thing that has changed is that I used to write about church related stuff as an ‘insider’. It was a culture I was a part of and involved in. Now I feel mostly like an outsider. Not sure totally why, but that’s where I’m at.