Aug 31, 2009
Posted by jeremyscheller in Communications, Web | 0 Comments
Bells & Whistles actually make your site too noisy to use.
This is insane. I’m not knocking these businesses, but these websites are enough to drive me batty. See for yourself and ask yourself you’re able to find what you’re looking for.
QUICK RULE OF THUMB: Any time your site navigation needs instructions, you have failed.
Reduce the noise in your navigation. I’m not looking for some intensely dynamic visual adventure when I go to most websites. Especially those that need to be strictly informational. If you could please just help me get in and out with the information I need, I would be a much happier customer. Thank you.
Be Clear.
Be Precise.
Create easy pathways.
That’s all that matters.
