Quick Tips for Blogging Pastors

My boss is going to be launching his blog here pretty soon. I wrote these quick tips to help him get off the ground and into the blogosphere.
Quick tips for blogging Pastors—

1. Be yourself
2. Keep it Simple.
3. Keep it Brief
4. If you have a numerous thoughts on a topic, break it up into a series.
5. Add a supporting image when possible.
6. Comments are comments, not rabbit holes to follow

The expanded version:

1. You want to write because you think you have something to say. Don’t blog because “you think you’re supposed to.” Be yourself and share your passions.
2. People reading blogs tend to be information junkies. They are probably reading 25 other blogs. To reach a broad audience, you’ll want to communicate simply and to the point.
3. Shorter is better in the blog world. You get a few paragraphs to share what you think and bullet points or numbered lists will go a long way to help you keep your messages short and to the point.
4. To help keep your message short and sweet, if you have a topic that requires more words to really get out what you feel, consider breaking it up into a multi-part series. Swerve.LifeChurch.tv does this really well. Consider launching a 4-5 part series on Monday and title it…”Blog on this topic, 1 of 5.” This will help you organize your ideas, keep your posts short and also keep your readers engaged and wanting to come back for more.
5. Sometimes images speak louder than words. If you can link to an image or have one of your own, try to include it with your post.
6. Comments should not drive your content. You should. Do not feel the need to chase after each comment and create justifications based on what your community says. Don’t ignore all the comments, but don’t respond to everything either.

These simple tips will help get your blog off the ground and help you to jump start your online community.