Noise

Sometimes, we scream and shout for customers. Sometimes, we go a little too far.
Sometimes, we sacrifice our customer satisfaction, to squeeze an extra buck out of them.

Often, in the pursuit of short-term gains, we do things to our base that makes them want to run the other way. I can’t stand when noise gets in the way of the content that I’m after.

What are you doing that is creating more noise and distraction for your people? How can you facilitate and help people find what they’re looking for, without getting in the way?

That H&R Block ad, doesn’t even let you close it. Epic FAIL.