This is a great little manifesto over at change this. For fan’s of seinfeld, you’ll remeber all of these scenes that Bill Gammell uses as metaphors for marketing lessons. Quick read. Worth 5 minutes for a a quick bit of inspiration.
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Thanks for the link love, I really appreciate it. You imply that there may be some “non Seinfeld fans” out there (not that there’s anything wrong with that). I hope this is not the case, but maybe with a few more eBooks we can turn things around.