I have previously bashed the Amazon Kindle as being “not quite there yet.”

Basically, when the Kindle first came out, I wasn’t for it. But, I’ve been reading a lot of thick heavy hardcover books lately. I’d love to have a lightweight handheld device to read on. I just think the kindle still needs a design overhaul. It’s simply not elegant. I don’t buy a lot of tech products, mostly because I can’t afford to, but when I do, I revert to Apple products every time. The products look superior and generally run the way I want them to. 

I wish Amazon would change the look, modify some of the quirky buttons and give it a new ad campaign. Then, I think I would be in. And I would use it all the time. (oh, and cut the price, or give me 10 free books with my $359 device)