The impact of your message is far greater with audience participation. If your audience doesn’t have to interact with your message, they probably won’t.

The World Wildlife Fund put together this brilliant PR campaign that forces the audience to be the message. When you take the towel, you see yourself as part of the problem. You can’t help but pause and think about how in the world can my impact be minimized? I don’t want to be responsible for that!

Forcing the audience to interact with the message leaves a mark and carries the message farther.

One Response to “Audience Participation”

1. Ariah Fine // Jul 4, 2008 at 5:16 am

   Don’t know if you’ve seen this site before, but if not you’ll love it:

   http://osocio.org

   Lot’s of ads like the one above