Mar 20, 2008
Posted by jeremyscheller in Branding, Communications | 1 Comment
What is a brand?
This is a brilliantly well-done slideshow.
Favorite lines:
It’s not what YOU say it is. It’s what THEY say it is.
The Focus Test:
1. Who are you?
2. What do you do?
3. What does it matter?
that was really interesting