One of the many differences between Barack and Hillary are their websites.
Who in the world designed Barack’s site? It’s beautiful.
It’s clear, from the get go, Barack has had a very clear strategy on the web reaching out to a younger more web 2.0 audience. And it’s worked. I can’t recite verbatim the numbers I’ve read over the last few weeks, but it’s clear, he’s been right on with creating a grassroots campaign through the under 40 crowd and has raised insane amounts of money, with insane numbers of contributors on the web.
It becomes clear when you look at the two sites next to each other. While Clinton’s site isn’t horrible, I find things more distracting on the site. There’s so many levels trying to attract attention, that I inevitably don’t land anywhere.
These sites actually match up with their personalities. 
Clinton’s is a bit louder, Obama’s a bit more serene.
Clinton’s tries to have the gooey web 2.0 feel, but misses the mark with a color palette that is bit too traditional.
Obama’s nails the color palette and has an ethereal feel which really does fall on the message of hope that he tries to convey.
I’m not announcing anything new, but our web strategy at the church will be evolving over the course of 2008. I hope we land on our target audience a bit more solidly, and offer more reasons to keep coming back…
Posted in Branding, Web | 2 Comments
A similar article appeared in the New York Times recently, the title of which should resonate with you: http://www.nytimes.com/2008/02/04/technology/04link.html?_r=1&scp=1&sq=obama+mac&st=nyt&oref=slogin
Thanks for the link Kyle.
Such a great comparison…