Posted by jeremyscheller in Branding, Communications, General, Leaving Mediocre Behind | 0 Comments
Innovation vs. Renovation Part 2 – renovation is harder…
One thing I learned early on from reading the Art of Innovation is that renovation is often much harder than innovation.
It’s one thing to have a problem that nobody has solved yet. Your solution is the best solution by definition of being the only solution. In the case of the grocery store shopping cart that IDEO was charged with renovating, the challenge was clear: Make the best shopping cart ever. The problem however was deeper: Rethink the grocery shopping experience so that the design and functionality of the shopping cart matches the reality of your shopping experience or makes it a more desirable experience.
So they had to dive in and rethink things from the moment you walk in the store. Whether you’re the urban hipster, the soccer mom, or the daily shopper. The results were drammatic. The traditional shopping cart took on the form of this multi-compartment hodgepodge of speciaiized functionality.I don’t think it was that great.In fact, it looked bulky and awkward. Spaceage and untouchable….(yet fascinating).
The reality is the traditional shopping cart meets most of the needs we ask of it. And even if IDEO’s cart is a good design, the awkwardness of it compared with something I’m used to, makes it harder to adopt in it’s renovated state.

Last year when I started renovating my kitchen, I would have begged for a blank slate to work with. Not bad wiring, banged up walls and 5 layers of flooring. It would have been much easier to start with nothing but studs, but instead, it was a renovation job. It required rethinking how to make something old into something new. Something broken into something that works. Something stylishly outdated into something fresh, modern and visually appealing.
It took sweat. And it’s still not done.
Renovation can be much harder than innovation.
<p>How well does the church renovate?

















