Day 2 at MinistryCom was a short one for me…
I spent the morning with Seacoast Church….well not really.

Shawn Woods gave a sweet message on Brand Schizophrenia.

Shawn says, Communications Issues fall into one of two buckets:
1. How can I get people to help me do more stuff?
2. How can I do less stuff?

Branding is:
Creating experiences that match the expectation of the experiences with the aftertaste of the experience.

Takeaways:

“Don’t focus on the stuff, focus on the experience itself…All you have to do is get people to the experience and then work the experience to bring brand value by meeting the expectation of the experience.”

Terry told me that Shawn was going to use about 160 slides in a 35 minute presentation. Looks like he did.

*****

Graphic Design for Ministry with Ashley Schuerman from Seacoast Church

I was completely on the same page with Ashley. Though, I think she works way harder than i do. She does the design and web work for all 11 Seacoast campuses. I struggle to keep up with 1 Sanctuary.

The most important thing about Ashley:
She is HILARIOUS!

Dear MinistryCom: I’d pay to listen to Ashley year after year. Even if she just gave the same talk.

*****

According to Kem Meyer, Seacoast should change their tagline to: Seacoast SPANKS. (Gentle, loving Christian spanks though…)