Communications Revolution - Terry Storch
If you’re not there yet, it’s time to go to Web 2.0
Web 2.0 simply stated is The Participatory Web
(Enabling and Encouraging Participation, the relinquishment of communications control to viral methods and utilizing God’s people to deliver the message.)

Four C’s of Multicultural Marketing - Tracy Lewis
Cultural Awareness - eliminating fear, perception, criticism, preconceptions, doesn’t imply endorsement
Commitment - Long Term
Creativity - throw out the box
Christ-Centered - don’t sacrifice the message…but don’t limit the reach of it…

To accomplish this, you will need to have Multi-Cultural Awareness (Find Commonalities, Embrace Differences, Overcome the fear of honesty), Appropriate Application (Be Authentic, Know your Audience), and have a Strategy (Build conviction through scripture, Affirm diversity through identity and vision, Build a multi-cultural leadership and staff, Enjoy Progress and anticipate problems).

Writinng as an Act of Service - Jon Walker
Service Journalism answers two questions:
1. So What? (Why does this make any difference to me?)
2. What Now? (What should I do with this information?)

The goal is to leave the reader with a call to action.

Practical Outputs of Service Journalism:
- Timelines
- Headers and Subheaders
- Charts and Graphs
- Breakouts
- Q&A’s
- FAQ’s
- Captions

Branding 101 - Dawn Nichole Baldwin
Brand
the practice of delivering a promise that reflects the mission, uniqueness and personality of your organization…..

Positioning
Determining how you want to be defined by your audience.

A Matter of Message - Brad Abare
Matthew 5:13-16 - If you lose your saltiness what will you taste like>?
- Be Salty - Pursue God
- Be transparent - Pursue Your Own Story
- Think Local - Pursue Others
- Keep it Simple - Un-clutter the Message